7 insiders reported 21 Form 4 transactions for Purple Innovation, Inc. (PRPL) over the past 18 months (most recent 2026-05-06). Recent activity: Lucian Robert Gerard (Chief Financial Officer) Buy 60,000 shares, HUTCHINGS JEFFREY LAYNE (Chief Innovation Officer) Buy 16,881 shares, DeMartini Robert (Chief Executive Officer) Buy 80,386 shares, DeMartini Robert (Chief Executive Officer) Sell 23,192 shares, KERBY JEFFERY SCOTT (Chief of Owned Retail) Buy 13,585 shares. Source: SEC Form 4.
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-06 | Lucian Robert Gerard | Chief Financial Officer | Buy | 60,000 | $29,400 |
| 2026-04-02 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Buy | 16,881 | $0 |
| 2026-04-02 | DeMartini Robert | Chief Executive Officer | Buy | 80,386 | $0 |
| 2026-04-02 | DeMartini Robert | Chief Executive Officer | Sell | 23,192 | $15,307 |
| 2026-04-02 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Buy | 13,585 | $0 |
| 2026-04-02 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Sell | 3,920 | $2,587 |
| 2026-04-02 | Ulrich George Turner | Principal Accounting Officer | Buy | 6,576 | $0 |
| 2026-04-02 | HAYNOR ERIC SCOTT | Chief Operating Officer | Buy | 21,101 | $0 |
| 2026-04-02 | Vogensen Todd E. | Chief Financial Officer | Buy | 24,116 | $0 |
| 2026-04-02 | Vogensen Todd E. | Chief Financial Officer | Sell | 7,079 | $4,672 |
| 2026-03-17 | DeMartini Robert | Chief Executive Officer | Buy | 56,529 | $0 |
| 2026-03-17 | DeMartini Robert | Chief Executive Officer | Sell | 16,309 | $11,579 |
| 2026-03-17 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Buy | 11,235 | $0 |
| 2026-03-17 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Buy | 9,186 | $0 |
| 2026-03-17 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Sell | 2,651 | $1,882 |
| 2026-03-17 | Vogensen Todd E. | Chief Financial Officer | Buy | 43,210 | $0 |
| 2026-03-17 | Vogensen Todd E. | Chief Financial Officer | Sell | 12,683 | $9,005 |
| 2026-03-17 | Ulrich George Turner | Principal Accounting Officer | Buy | 6,292 | $0 |
| 2026-03-17 | HAYNOR ERIC SCOTT | Chief Operating Officer | Buy | 14,097 | $0 |
| 2025-06-06 | HAYNOR ERIC SCOTT | Chief Operating Officer | Buy | 12,572 | $0 |
| 2025-05-12 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Buy | 9,827 | $0 |
Source: SEC Form 4 filings · as of 2026-05-06