Who Owns INNOVATOR ETFS TRUST (XBJA)? -- Institutional Holders (2026-06-30)

52 institutions reported holding $71.2M of INNOVATOR ETFS TRUST (XBJA) in SEC 13F filings for 2026-06-30. Largest institutional holders: Cetera Investment Advisers ($11.6M), Sterling Financial Planning, Inc. ($9.8M), OLD MISSION CAPITAL LLC ($7.8M), HighTower Advisors, LLC ($6.5M), BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC ($6.2M). Source: SEC Form 13F.

Rank	Institution	Value	Shares	Change
1	Cetera Investment Advisers	$11.6M	342,486	Trimmed
2	Sterling Financial Planning, Inc.	$9.8M	288,650	Added
3	OLD MISSION CAPITAL LLC	$7.8M	231,818	New
4	HighTower Advisors, LLC	$6.5M	191,196	Added
5	BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC	$6.2M	182,957	Trimmed
6	OSAIC HOLDINGS, INC.	$4.2M	123,974	Added
7	Steward Partners Investment Advisory, LLC	$3.6M	105,066	Trimmed
8	COMMONWEALTH EQUITY SERVICES, LLC	$2.0M	58,012	Added
9	Brookwood Investment Group LLC	$1.9M	57,625	Added
10	Snowden Capital Advisors LLC	$1.8M	52,254	Trimmed
11	Kestra Advisory Services, LLC	$1.2M	35,505	Hold
12	GWN SECURITIES INC.	$1.0M	30,370	Trimmed
13	First Commonwealth Financial Corp /PA/	$935,317	27,668	Hold
14	SUSQUEHANNA INTERNATIONAL GROUP, LLP	$931,497	27,555	Added
15	Millington Financial Advisors, LLC	$925,416	27,323	Added
16	CreativeOne Wealth, LLC	$911,552	26,965	Trimmed
17	JT Stratford LLC	$901,884	26,679	Trimmed
18	Noble Wealth Management PBC	$830,961	24,581	Trimmed
19	Occidental Asset Management, LLC	$795,871	23,543	Added
20	CENTAURUS FINANCIAL, INC.	$708,000	20,945	Trimmed
21	GTS SECURITIES LLC	$684,044	20,235	New
22	Blue Water Asset Management	$616,806	18,246	Hold
23	CROSSPOINT FINANCIAL, LLC	$588,208	17,400	Hold
24	Welch Financial Planning, LLC	$563,766	16,677	Trimmed
25	Brookstone Capital Management	$559,439	16,549	Added

Source: SEC Form 13F filings · as of 2026-06-30