Who Owns INNOVATOR ETFS TRUST (XBOC)? -- Institutional Holders (2026-06-30)

44 institutions reported holding $39.7M of INNOVATOR ETFS TRUST (XBOC) in SEC 13F filings for 2026-06-30. Largest institutional holders: Cetera Investment Advisers ($6.5M), OSAIC HOLDINGS, INC. ($4.1M), BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC ($3.9M), HighTower Advisors, LLC ($3.7M), SUSQUEHANNA INTERNATIONAL GROUP, LLP ($2.2M). Source: SEC Form 13F.

Rank	Institution	Value	Shares	Change
1	Cetera Investment Advisers	$6.5M	183,332	Trimmed
2	OSAIC HOLDINGS, INC.	$4.1M	116,130	Added
3	BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC	$3.9M	109,243	Trimmed
4	HighTower Advisors, LLC	$3.7M	103,045	Hold
5	SUSQUEHANNA INTERNATIONAL GROUP, LLP	$2.2M	61,238	Added
6	Brookwood Investment Group LLC	$1.9M	53,564	Added
7	COMMONWEALTH EQUITY SERVICES, LLC	$1.7M	47,823	Trimmed
8	CROSSPOINT FINANCIAL, LLC	$1.4M	39,266	Trimmed
9	Advisory Services Network, LLC	$1.3M	36,217	Trimmed
10	First Commonwealth Financial Corp /PA/	$1.2M	35,043	Trimmed
11	Brookstone Capital Management	$1.2M	34,815	Added
12	Snowden Capital Advisors LLC	$1.1M	31,850	Hold
13	Bullseye Investment Management, LLC	$1.1M	29,671	Trimmed
14	Welch Financial Planning, LLC	$931,786	26,229	Trimmed
15	ENVESTNET ASSET MANAGEMENT INC	$860,273	24,216	Added
16	Kestra Advisory Services, LLC	$821,977	23,138	Trimmed
17	IFP Advisors, Inc	$675,757	19,022	Hold
18	CRA Financial Services, LLC	$650,676	18,316	Hold
19	CENTAURUS FINANCIAL, INC.	$597,000	16,797	Trimmed
20	Millington Financial Advisors, LLC	$464,983	13,054	Added
21	OLD MISSION CAPITAL LLC	$436,247	12,280	New
22	VESTIA PERSONAL WEALTH ADVISORS	$436,140	12,277	Hold
23	Lido Advisors, LLC	$408,431	11,497	Trimmed
24	Diligent Investors, LLC	$367,684	10,350	Hold
25	CAPTRUST FINANCIAL ADVISORS	$346,369	9,750	Hold

Source: SEC Form 13F filings · as of 2026-06-30